Not to diminish the impact on individual farmers, but to put the proposed Mycoplasma Bovis cull in context, we killed 4.2 million cattle in 2017.
Even if we kill an additional 100,000 cattle this year then the total fall well short of the recent peak kill - 4.8 million in 2015.
The potential economic risk of this outbreak is very serious as are the implications for specific rural communities and individuals affected.
Farmers suffering from the financial and emotional trauma of this outbreak deserve our sympathy and support.
But for urban New Zealanders (or foreign news agencies) fretting about apocalyptic scenes of slaughter across the countryside it's worth noting that the projected cull (across two years) represents an increased annual kill of less than two per cent.