Lake Hāwea Station owner Justine Ross has been critically injured in a crash on a farm road.
Ross, founder of 42 Below Vodka, was one of three people injured when their vehicle rolled into a ditch on Sunday.
Two people received critical injuries and one was seriously hurt.
Geoff Ross said his wife and two family friends were involved in the crash, which was caused by a mechanical failure.
“Justine and one other occupant of the vehicle suffered critical injuries and were airlifted to Dunedin Hospital; the other occupant suffered moderate injuries and was taken by ambulance also to Dunedin Hospital.