EastPack, New Zealand's largest post-harvest service Kiwifruit provider, usually embraces kiwis of gold or green variety but has now added a brown kiwi to the family — Browny, a kiwi chick.
As a result of EastPack's partnership with Whakatane Kiwi Trust, a community-lead charity promoting the protection of kiwi and other indigenous species in Whakatane, the packhouse has adopted and named its own kiwi .
Born in March, Browny was recently released into reserve lands in the Whakatane area protected by The Whakatane Kiwi Project.
Just 5 per cent of kiwi chicks in the wild make it to adulthood as they are at threat of being killed by predators including stoats, ferrets, dogs and cats. However, with help from the Whakatane Kiwi Trust, the Whakatane Kiwi Project, and the community, kiwi in the Whakatane district are prospering.
EastPack CEO Hamish Simson says Browny got its name after staff across EastPack's six locations in the Bay of Plenty were invited to put forward their name preferences. Simson randomly drew the winner of out of the hat.