A Kerikeri based natural products company is the first grocery brand in New Zealand to achieve international certification.
Goodbye has received a NATRUE certification verifying it provides 100 per cent natural and organic cosmetic products.
Goodbye's product range includes Goodbye SANDFLY, a natural bug repellent, Goodbye OUCH, a natural therapeutic balm for the relief of chapped lips, grazes, bruises and bug bites, along with many other uses, and Goodbye NITS, a natural head lice product.
Company founder Becky Cashman said she recently completed the gruelling process to achieve this stringent international certification in a bid to make it easier for the consumer to identify truly natural products from 'faux natural' (false) claims.
"Products claiming to be natural do not always only contain natural products with the use of chemical bases or chemical preservatives being quite common. Consumers need to feel confident they are buying a truly natural product."