Responsible irrigators need to spread the word about good work being done in the primary sector, Central Otago Mayor Tim Cadogan says.
Mr Cadogan, who spoke at the opening of the Irrigation New Zealand conference in Alexandra yesterday, said the primary and irrigation sectors were "under pressure" from the public to act responsibly, but did not court publicity and the public therefore sometimes did not know about their positive actions.
Irrigators should not be afraid to "tell the good news", Mr Cadogan said.
He said it was important for the public to realise there was no direct line between irrigation and degradation of land and water quality, and there was sometimes a disconnect between town and country.
However, Mr Cadogan also advised those in the primary sector of ways to help their relationship with the rest of the country.