A Wairarapa farming couple's idea to add a 'town meets country' flavour to National Lamb Day drew hundreds of responses.
Matt and Lynley Wyeth, who run the family's Spring Valley farm in the Kaituna Valley, saw the May 24 event as a chance for farmers to bridge the urban-rural disconnect and show some town folk how modern agriculture looks after the environment and animal welfare while producing top quality produce.
In a Facebook post in late April, the Federated Farmers members challenged other sheep and beef farmers around the nation to pick up on their 'Invite a Townie to Dinner' campaign.
With lamb the hero at the dining table, "show them some features of your farm you are proud of - pasture, plantings, waterways and the work you do in the community".
The campaign fired up plenty of interest.