Physical therapist Hennie Pienaar opens his injury prevention workshops by asking meat industry staff if they want to live longer or die earlier.
Pienaar began working for Alliance Group as its musculoskeletal injury prevention manager based in Invercargill about 15 months ago.
Alliance wanted to improve the "complete wellness" of its staff, improving their physical, mental and nutritional health, so they enjoyed their work, went home happy and maintained a healthy lifestyle, he said.
The meat processing industry had a "big struggle" to find staff so it was working to retain them.
The goal was to get 80 per cent of Alliance staff to take the workshops by the end of September.