Sheep and beef farmers will be asked their views on a proposed levies increase to meet future challenges in the industry.
Yesterday, Beef + Lamb New Zealand (B+LNZ) launched consultation on a plan to increase the sheepmeat levy by 10c to 70c per head and the beef levy by 80c to $5.20 per head.
If adopted, that would mean an average sheep and beef farm would pay an additional $260 per year, and an average dairy farm an extra $55.
Sheep and beef farmers were facing "unprecedented" challenges including environmental pressures, trade issues, the rise of alternative proteins, biosecurity incursions and eroding public confidence in farming, chairman Andrew Morrison said in a statement.
But there were strong opportunities for beef and lamb exports if the industry was able to tell its story, he said.