Tradies and farmers are planning to drive their utes and tractors down Oxford St in Levin next Friday, joining a national protest against a raft of new government rules and regulations.
The nationwide Howl of a Protest was being organised by a group calling itself Groundswell New Zealand, in opposition to what it called "unworkable rules being thrust upon us by Government".
Laurie Paterson, of Groundswell NZ, said it was representing farmers, food producers, contractors, tradies and councils.
Its social media page had quickly grown to 10,000 followers.
Paterson said while the "ute tax" was grabbing the headlines, they also had concerns on government policy around freshwater, significant land areas, indigenous biodiversity, seasonal overseas workers, climate change and high-country legislation.
The ute tax was a clampdown on fringe benefit tax rules relating to utes, designed to make sure that employees pay tax on their work perks such as using a work car for personal use.