At the reconvened hearing yesterday into plan change 13, which would allow a 900-lot residential development on the outskirts of Cromwell, commissioners were told the production of cherries and other summer fruits in Cromwell orchards would be ''irreversibly impacted'' if the plan change was granted.
In her evidence, Horticulture New Zealand environmental policy adviser for the South Island Rachel McClung said growers and their operations currently have a good reputation in and around Cromwell, but the proposed River Terrace subdivision would erode their ''social licence'' or the community's acceptability of their right to farm.
''Social licence can be eroded by incompatible land uses and reverse sensitivity.
''The growers are well aware of what their potential social loss leaders could be: bird scarers, frost fans, artificial shelter and chemical sprays.''
''All the methods they used to ensure a high-quality yield ... and without them a zero yield is likely,'' she said.