For the first time in nearly 30 years, the latest in grassland research is coming to Whanganui in November.
And local farmers are being urged to make the most of a rare chance to rub shoulders on home ground with those at the leading edge of New Zealand pastoral science and technology.
They will also have ample opportunity to get out to see what other innovative primary producers are doing to make the most of their land, from steep hill blocks to coastal sand country.
Organisers of the 79th NZ Grassland Association (NZGA) conference have this year included a special incentive for farmers to make it easier for them to get to the event - instead of registering for the full two and a half days, as is normally the case, they can choose a one-day registration.
Foxton dairy farmer Noel Johnston, who chairs the local organising committee, says anyone with an interest in sustainable, profitable pastoral farming systems will find something of value in either the technical papers at the conference, the field trips or both.