Beef + Lamb New Zealand (B+LNZ) is to establish a "Future Farm" to trial new technologies and farm systems.
The Future Farm - part of B+LNZ's strategy to support farming excellence and lift farm productivity and profitability - will be a hill country sheep and beef property with around 6000 stock units, will operate as a fully commercial livestock farming enterprise and feature state of the art monitoring, measuring and communications technologies.
And it could be set up in Northland if farmers in the region - where B+LNZ chairman James Parsons farms in the Tangowahine Valley - steer the organisation toward a suitable property.
B+LNZ general manager innovation Richard Wakelin told The Country: "We are looking for ideas and suggestions from farmers around the country. No area has been ruled out as a possible site."
The likely model would be a lease property or a partnership with an existing farmer who was at an age or stage where they'd like to be involved in such an industry endeavour.
"We're open-minded," Mr Wakelin said.