Alternative income streams are being advised by some economists as the dairy downturn continues to bite.
Farmers are facing a double-edged sword when it comes to decisions on the farm; attempting to minimise near-term losses while trying not to cut too deeply into the long-term productivity of their businesses.
The experts are saying the average dairy operation will have a cash flow shortfall through to at least mid-2017. Grim stuff no matter which way you look at it, but instead of sitting back and playing that most unproductive game of 'lament', some are upping the ante.
ANZ's latest Agri-Focus report says there's been massive growth in farm-related tourism activities built around the likes of the Otago Central Rail Trail. That's clever thinking from those who decided to jump on such opportunities afforded by ventures like the Rail Trail, this year officially named New Zealand's favourite place to cycle.
My thirteen-year-old son rode the Trail earlier this year and said it was the worst three days of his life, but he's a poor example and people do come from far and wide to put themselves through more than 150kms of cycling pleasure, occasionally glancing up at the magnificent landscape surrounding them. Reputation is everything and this is attracting it in spades.