Log, wood and wood article exports made up $4.8 billion of New Zealand’s total $46b of goods bound for the country in the year to September.
Allan Laurie of forestry consultancy and management firm Laurie Forestry said it was vital forestry companies tried to seek new markets.
“China continues to be 80 per cent of what we do into export markets and that’s a challenge, of course, and one that the New Zealand forestry sector has to consider,” Laurie said.
But he said money-tight forestry companies would struggle to fund in-market research and trips abroad to find new customers globally.
“It’s really time for New Zealand forestry Inc to get out into the world and start to look at other markets and improve our sales opportunities internationally, looking to non-traditional markets even where we know radiata pine stands very, very well against many other species.”
Laurie wanted to see larger tariffs and increased levy fees so companies could partner with government officials to develop those new markets.
He said the South Korean market was “probably in even worse shape than China right now”. However, India was standing out as having good opportunities for New Zealand radiata pine exporters - at prices close to Chinese values.
“India has not been a great market for New Zealand over the last couple of years, with countries like Uruguay shipping in cheaper fibre.
“But there is some pressure on exporters at the moment to look back to India as an opportunity and my understanding is there’s a vessel heading up there this month for the first time in some time.”
Diversification was key for the sector as most of the country’s sawmills relied on exports, but there was more timber being produced than being consumed, he said.
Last week, Japanese-owned Juken New Zealand announced that 80 staff would lose their jobs once the Gisborne Mill shuts down due to ongoing financial difficulties and weak demand for its wood products for Japanese housing.
Laurie said intense competition between New Zealand’s export sawmills influenced the unfortunate closure.
“Yes, that is a shame. It is a reflection of a sawmilling capacity in New Zealand which in a standard month is in excess of demand, so then you see challenges around pricing.
“Sawmills tend to compete with each other very rigorously so it’s a challenging time for sawmills, their margins are down.”
Sawmill owners were taking big losses in their export lumber sales - with markets across Southeast Asia being inundated with supply amid weak pricing, he said.
- RNZ
