Fonterra and Coca-Cola have formed an alliance to launch-ready-to drink beverages in Southeast Asia, starting with Vietnam.
The move comes as Fonterra moves towards joint ventures that do not involve the co-op injecting capital and as Coca-Cola looks to diversify away from drinks with a high sugar content.
Singapore-based Clare Morgan, marketing director for the Asean Fonterra & Coca-Cola Strategic Alliance, said the alliance launched a product in Vietnam last week, and would look to introduce other products in Indonesia and Thailand over time.
"We have amazing dairy know-how and they have got amazing distribution," Morgan told the Herald.
Morgan said the products typically involved a high dairy content.