Calvin Ball is all set to represent the Waikato/Bay of Plenty in the upcoming New Zealand Young Farmer of the Year contest.
The 26-year-old would also vie for the People's Choice Award, which was a new category introduced to promote audience participation and sharpen the finalists' skills around marketing beyond the farmgate.
FMG head of marketing Glenn Croasdale said provincial communities were fiercely loyal and parochial and this award gave people a chance to show that loyalty - and back their favourite competitor, she said.
Seven finalists had been selected from the regions and "are only limited by their imagination so long as they positively promote the rural sector and showcase themselves as young leaders in the industry".
"We see this award as another step in evolving the contest, with the unveiling of a new trophy in the coming weeks."