The southern hemisphere's largest agricultural event has announced a new premier sponsorship with agricultural and farming brand Case IH.
The alignment between Fieldays and the tractor and equipment manufacturer is described by the CEO of the New Zealand National Fieldays Society, Peter Nation, as being "the beginning of an exciting relationship".
"Case IH has been a name synonymous with excellence in the agricultural sector for many years. They are one of the most innovative agricultural brands in the world which is why our brands are so well-suited for a premier sponsorship.
"I am so pleased to be welcoming them into our family of supporters."