Farmers are bracing themselves for more dirty campaigns after a British bid to unsettle shoppers with questionable claims over New Zealand food.
A free-trade agreement between New Zealand and the United Kingdom enraged the Red Tractor food assurance scheme last month.
In a Twitter post, the body made comparisons between the countries to frame British food in a better light.
They included claims that the growth hormone, ractopamine, and the herbicide, paraquat, are banned in the UK, but are legal in New Zealand, stock transport hours are unlimited and dehorning with anaesthetic is required only for cattle over 9 months of age.
However, the growth hormone is allowed only in pigs and not sheep and cattle, pain relief is required for all ages with dehorning, and travel over eight hours is unusual.