Farmers care about their land and it shows.
Recent reports from Sir Peter Gluckman, the Prime Minister's Chief Science Advisor, and from the Ministry for the Environment, show that farmers are just one part of the water puzzle and while it will take years, even decades, to reach the quality targets we are on that journey.
What is more the penny is finally starting to drop for the media and they have started to articulate the farmer's side of the story. Perhaps the super-hype from those who want to paint farmers as the villain is just wearing a little thin. Perhaps the tourism industry, with its claim of number one export slot, is a new tall poppy to cut down.
Federated Farmers has pushed for the science to back up our actions and that is starting to emerge. We've insisted that if you want change you need to engage farmers, not enrage them. Farmers hate been told what to do but give them a problem and they want to fix it. They see the problem and they are fixing it.
The rest of New Zealand now needs to get behind them.
- National Farming Review