The New Zealand Apiculture (beekeeping) industry has been characterised as fragmented, without an effective voice to lobby the Government and unable to fund required research to push the industry into the future.
But this all is about to change.
Last month's industry conference at Taupo was a pivotal moment for the industry.
It signalled a coming of age, as delegates and supporters came together to celebrate all that is good about the industry and to lay down in broad terms a blueprint for the future.
"Conference 2015 will be remembered as the best yet, with over 830 registrations, a vast array of interesting topics, international speakers, educational workshops, practical learning and superb camaraderie", said Federated Farmers Bee Industry Group Chairperson John Hartnell.