Without wishing to wallow in the absurdity of what some people are willing to pay for, farmers are bemused by plans by Rotorua to import mud from Korea.
In particular, farmers in the deep south who are up to the tops of their Red Bands in the stuff after recent flooding are offering to supply the North Island city with as much mud as they want.
According to news reports, organisers of Rotorua's Mudtopia Festival intend using $90,000 of ratepayers' and taxpayers' money to bring in five tonnes of South Korean mud powder.
The idea is that those who buy tickets to the December festival can indulge in the "muddy madness" of an "epic Mud Arena, the Mud Games zone, and chilling out in front of the Mud Stage".
A Rotorua Lakes Council spokesman explained the difference between Rotorua and Korea mud was "ours is geothermal and theirs is more cooling".