It took a few meanders past the tent of forestry management company PF Olsen last week at the Otago Field Days before there was a window of time to chat to the team.
Interest is high at the moment for new forest plantations within the farming sector, business development manager Julie Hayward says.
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''But it's been about correcting the hysteria about mass-planting of entire farms and getting the message out there that most forestry companies are not advocating for that kind of major shift in land use,'' she says.
Hayward explained forestry development was about optimising the land with the right use.