Farmers will get an opportunity to hear about the latest developments in the beef industry at the Beef Breeder Forum next month.
The Beef + Lamb New Zealand (B+LNZ) event in Christchurch on March 18 will bring together a range of experts and leaders from the sector, including McDonald’s NZ head of impact and communications Simon Kenny and B+LNZ’s new chief executive Alan Thomson.
The day-long forum will also provide farmers with the first look at nProve Beef – a free and easy-to-use online beef genetics tool designed to help farmers select the best bulls for their specific breeding objectives and farm systems.
The tool has been developed through the B+LNZ-funded Informing New Zealand Beef (INZB) programme in collaboration with the industry.
Kenny will discuss McDonald’s global commitments and direction as a major buyer of New Zealand beef.