The search is on for a steak which will become part of a feature accolade at this year's New Zealand Royal A&P Show in Hastings.
The hunt has started with the opening of entries for the Affco Best of the Bay Beef Competition. They close on September 24 and the winner will be announced at the October 23-25 show.
Affco regional livestock manager Wayne File said the Supreme Winner of the Best of the Bay competition is a prestigious and highly-sought title among Hawke's Bay's farmers, and helping decide on a winner, as he has done in the past, is a job he keenly takes on.
Hawke's Bay is the perfect location for producing world-class steak, he said, and added: "The quality of beef coming out of Hawke's Bay is absolutely fantastic."
The three-part judging process includes a livestock buyer's judging of the live animal and then at the processing plant where factors such as weight, fat, meat colour and size of rib eye.