I found myself in a threesome recently. We were al fresco, enjoying a mid morning coffee in the autumnal sun. I was sitting with a farmer and a chap, who was similar to me in some aspects: he has a bone fide PhD and he offers fertiliser advice to farmers. I happened to know that he was also the purveyor of fertiliser products of dubious parentage.
We got talking about fertilisers and the farmer posed an interesting question: Looking at both of us he asked: who do I believe - you both have PhDs, you both use the language of science and yet the advice you offer is chalk and cheese - diametrically opposed? Doug, you rubbish the products he sells and he thinks you have the science all wrong. Who do I believe?
To elicit an answer I asked my supposed 'comrade in scientific arms': does your income depend on the sale of the fertiliser products you recommend - in other words - are you clipping the ticket. Yes he confirmed, delighting me with his alacrity.
I then turned to my 'farmer friend'. There you have it. His livelihood depends on the sale of scientifically dubious products, for which he has to create a 'credible story' to sell to unsuspecting farmers. Using his science vocabulary and his honorific, he readily creates a deception. What he says about his products sounds like science to the layman when in fact it has no evidential basis. This is called pseudo science, the test for which is not the number degrees and qualifications a person may have, but the more brutal question: is there any evidence to support their statements and claims?
The underlying problem is widespread - I hear its echo every day - and it is particularly rife in several sectors: fertilisers and cultivars. Who do farmers turn to these days to get objective, independent scientific-based information about products and services, which is not confounded by the sale of a product?