What is it about the perception of dairy farming that's causing children to be teased at school because of their parents' profession?
This issue was highlighted recently in a speech by DairyNZ CEO Dr Tim Mackle who told his audience at the industry body's Farmers Forum in Waikato he'd heard of incidents where children were being singled out because their parents were dairy farmers.
Quite clearly and obviously these children haven't come to the conclusion that dairying is bad all on their own. These little dears are simply echoing things they've heard at home and applied adolescent logic; dairy farming is bad, that kid's parents are dairy farmers, therefore his or her parents are bad and we must make fun of them of them because of it.
As we know, children are merciless when it comes to abusing their peers - there's an innate cruel streak that runs through the world's youth and they'll pick on the weakest and most vulnerable, as we all do.
Of course, the popular perception is dairy farming is bad for the environment and all dairy farmers are guilty by association. The truth or falsity of this is negligible as we're all aware that perception is reality. Results of a survey conducted by DairyNZ reveal over half the country have a favourable impression of dairy farmers, while much of the other half view them in neutral terms rather than in a strictly negative fashion.