So-Med. It sounded like some sort of medical society or group but that didn't make any sense in the context of the story. A quick google showed it's actually a Moroccan-based conglomerate, a hotel chain in the Mediterranean and also a dynamic and growing brand of top quality self-adhesive products.
Then the penny dropped; it was an abbreviation for the term "social media". It not only sounded distinctly awkward and uncomfortable emanating from the vocal chords of a distinguished news reader with impeccable diction, but also disturbingly contrived, not to mention horrid on the ear.
I don't know where this abbreviation came from and I don't care, it just didn't sound right. Nevertheless it's part of the evolution of truncation, where everything from sport to news is trimmed to its essence and delivered in bite-sized morsels. I'm not lamenting this, in fact I'm an exponent of word economy, for example. However, some things are best left unsullied.
Social Media, or So-Med, at The Country is run by a cast of too many. It's officially the domain of on-line Editor Hanoi Jane, although host Jamie Mackay has fashioned a vice-like grip over the Twittersphere.
He's commandeered that platform with the zeal of a Gestapo officer and has made it abundantly clear that he's the only one allowed to tweet under The Country name. I'm allowed one fortnightly tweet to reveal the results of the latest Global Dairy Trade Event and Hanoi is begrudgingly permitted show-content only Tweets.