Kiwi dairy farmers have a great opportunity to market the best milk and its origins to the world, Agriculture Minister Damien O'Connor says.
Speaking at the DairyNZ Farmers' Forum at Mystery Creek in Hamilton on Tuesday, O'Connor told the crowd that New Zealand's dairy sector could benefit by promoting its on-farm production systems internationally.
"Every part of our production system has to be up to standard, if we say we are the best then we have to be able to prove it," said O'Connor. "So we have to redefine what we do and inspire everyone to understand the potential of the world's finest food production system.
"The Government knows how important the primary sector, and in particular dairy, is to the economy. It's our single biggest earner, alongside tourism.
We have to back our production with brand integrity — which is why sustainability, animal welfare, climate change and other issues are so important, that's why we are talking about it.