Another thing I am sure of is that rural New Zealand has broad-based values and priorities.
Farmers care about their bottom lines, of course. But they also care about the quality of what they produce, the wellbeing of their animals and land, and leaving a legacy for the next generation.
Rural New Zealand is creative, innovative and forward-looking. If there's one thing you can expect in farming, it's that change will come, and we have to adapt.
Back in 2015 a KPMG Agribusiness report said, "The picture confirms there is hard work to do".
Unfortunately, the previous Government did very little to tackle these challenges – issues like water quality, climate change and animal welfare.
This Government refuses to shy away from the fact that change is coming.
We could bury our heads in the sand, but that won't stop it and ultimately it will be farmers who are disproportionately affected by our warming climate and our increasingly extreme weather patterns.
Sitting back and doing nothing is not an option. If we respond in a smart, coordinated way, we can unlock huge opportunities.
We in Government have the responsibility to give farmers the tools and resources to make adaptation a little bit easier.
That's why we're putting $229 million into supporting farmers' sustainable land use.
We're establishing a world-class Primary Sector Centre of Vocational Excellence, to build skills and foster new thinking.
We're investing in research into technology that will lower our agricultural emissions.
Some would like to paint the values of farming and environmentalism as fundamentally opposed. If you scratch the veneer of that argument, it is quickly revealed as nonsense.
If anyone in this country relies on the long-term sustainability of our land and water, it's farmers.
It's a simple reality that rural people are at the forefront of the fight to protect our productive land for future generations.
In my experience, the ultimate environmentalists are the ones who work intimately with our land.
It's true that our farming sector is well ahead of the curve internationally. We always have been, and that's what makes our exporters so successful. We turn challenges into opportunities.
Our brand is built on environmental best practice, and it's what international consumers expect of us.
It's not enough to just respond to the changing preferences of the market, we need to be ahead of them, showing consumers what is possible.
Negativity and naysaying seems to be the new normal from National. By focusing on limitations instead of possibilities, and by burying their heads in the sand, our opponents are not faithfully serving the interests of farmers.
I think National should give farmers much more credit, for understanding the collective challenges and opportunities the sector is facing, and having the common sense and resourcefulness to tackle them head on.
I strongly believe that value-growth and sustainability are not a trade-off. In fact, increased sustainability is the only pathway to future prosperity.
If we are responsive to international consumer preferences, if we collectively leverage our premium brand, and if we continue to farm smarter, we will make both profitable and environmental gains.
I know that all over the country, farmers, as they learn more, are quietly getting on with the job of becoming more efficient with resources and inputs.
This Government is backing them, because we know that our economy, our international reputation, and the future of our food production relies on it.
Our high quality food and fibre exports are crucial to our economic wellbeing.
That's why the Government is progressing trade deals to open up the world's largest economies to our primary exports.
Because of the generations of hard work by our farmers and growers, we have a reputation of producing some of the finest food in the world. That's something every New Zealander should be proud of.
I think it's fair to say that the only constants for the primary sectors are change and challenges. Our producers should be really proud of their resilience and ongoing high performance.
I'm certainly very proud of them.
- Damien O'Connor is the Minister of Agriculture, Minister of State for Trade and Export Growth and Minister for Biosecurity, Food Safety and Rural Communities.
