The dairy industry wants New Zealanders to fall back in love with life on the farm.
With Covid-19 meaning the migrant workforce is not available, it is predicted the sector will need to fill 1000 jobs in time for Moving Day on 1 June - the first day of the new dairy season.
The Fortuna Group is a corporate farming operation in Southland which milks about 12,000 cows across 19 farms.
At any one time 50 per cent of its 100-strong workforce are migrants, predominantly from the Philippines.
Chief executive Matthew Richards said he was down 15 migrant staff at the moment and that would soon present problems.