Shotgun-wielding highwaymen demanding cash from passing motorists.
A retired fire chief setting up gallows for drivers who don't pay up.
Cheese-rolling races and horse-riding cowboys in the middle of a state highway.
A shoot-out over cheese, money or possibly the local ladies.
All those things signal a perfectly normal mid-summer's day in Waimamaku, a small town between Omapere and Waipoua Forest and the venue for the annual Wild West Fest.