By Maja Burry of RNZ
A deer industry leader is worried farmers will start exiting the sector if venison prices don't improve.
Covid-19's impact on the restaurant trade worldwide has come as a major blow, with deer farmers now facing depressed prices for the second year in a row.
The latest figures from AgriHQ show in July 2021 venison average export values fell short of the five-year average of $13.75/kg by $3.67/kg, and was $1.28/kg below July last year.
Deer Farmers Association chairperson John Somerville said the organisation recently shared the concerns of many farmers in a letter to all of New Zealand's venison marketing company chief executives.