How we love it when someone "puts New Zealand on the map" - but how we most certainly do not enjoy it when that person tries to tell us what we should do and how we should live.
A shining example of this is the decision of Hollywood heavyweight James Cameron, he of Titanic and Avatar fame, to both buy land in New Zealand and, after a period of settling in, inform the country's rural sector just how it should be operating.
Cameron fell in love with New Zealand, so much so that he started buying prime farmland in the Wairarapa district, after getting the green light from the Overseas Investment Office, and decided to film the Avatar sequels here.
The Canadian director now refers to himself as a "wannabe Kiwi", and he and wife Suzy grow organic fruit, vegetables and nuts on their extensive farm, and operate a cafe and organic grocery store.
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• ASB rural economist Nathan Penny's open letter to James Cameron
Being Hollywood types - Suzy was an actor in Titanic (she played Rose's granddaughter, for the cinephiles) - the Camerons are happy to have their voices heard.