Chris Nathan ranks among Northland's most talented business entrepreneurs, shrugging off the 2009 hostile takeover of the Olivado company he founded at Kerikeri to emerge as a Cocavo Ltd director with a contract to provide US retail giant Walmart with blends of extra virgin coconut and avocado oil worth $30million a year.
And he aims to spread the good oil further. With his colleagues heading Cocavo and its Extra Virgin Coconut Oil (EVCO) parent companies, Nathan plans to build five coconut oil extraction plants around the Pacific to stimulate coconut farming in the region and provide Cocavo with high-grade oil to meet expanding international market demands.
It annoys me that governments distribute aid money to Pacific islands, but it never filters down to the farmers. The only thing to save them is to revitalise the coconut industry.
Nathan told The Country the extraction facilities would help lift hundreds of thousands of Pacific children out of poverty by providing their parents with income for growing coconuts, an industry now in trouble as prices decline for copra, or smoke-dried coconut flesh which needs a lot of refining to reach international purity standards.