The $50 million loss incurred by Central Otago's cherry growers this season impacts growers, jobs and the New Zealand economy.
Summerfruit NZ chief executive Richard Palmer said the full extent of the damage after four days of persistent and heavy rain was yet to be quantified but it was expected up to 50 per cent of the season's cherries had been lost due to splitting, resulting in the loss of $50 million in export revenue to the country.
In addition to damaged fruit, flooding caused damage to buildings on orchards located around Earnscleugh when the Fraser River broke its banks.
Orchardists in the area said the losses were tempered by the fact flood waters receded, quickly allying fears other crops had been affected.
Strode Road Orchard owner Gretchen McNally said the cherry harvest at her and her husband Lochie's orchard was about 70 per cent completed when the rain arrived at New Year.