Beef + Lamb New Zealand (B+LNZ) chairman James Parsons will not seek re-election in the directors' poll in March next year.
After nine years as the Northern North Island director on the B+LNZ board — including four as chairman — he's given the organisation "a good nudge" and feels the time is right for fresh leadership.
Mr Parsons plans to focus on the 478ha Kaipara hill country farm where he and wife Janine run about 2000 sheep and 350 cattle.
While considering himself "really blessed" to have the opportunity to lead B+LNZ, he now aims to "rebalance" toward family life as his three sons — Corin, 12, Matt, 10, and Joseph, 7 — grow into teenagers and young men.
"Another three-year term would mean 12 years on the board and seven years as chairman," Mr Parsons said. "We have a strong and capable board, which leaves me confident in the ongoing governance of B+LNZ on behalf of farmers."