Central Otago's pinot noir will be on show to media from around the world early next year.
Wine media, and people who like a good pinot noir, will be enjoying the best reds the region has to offer during next year's Central Otago Pinot Noir Celebration.
Prophet Rock winemaker, Paul Pujol, who is in his second year as chairman of the organising committee, said they were expecting about 240 people to attend the celebration.
Forty Central Otago wineries will be participating, with tastings, food and wine matchings, and vineyard visits during the celebration from January 24 to 26.
Although those attending will be based in Queenstown, they will be driven to wineries throughout the region, and will also dine in restaurants, which have designed special fine dining menus to match the wines.