Central Otago residents are being asked to muck in or be more hospitable than usual in a bid to make up some of the seasonal worker shortfall.
Anyone with spare time or a spare room is the target of a campaign launched by the Central Otago Recovery Response group.
Covid Recovery manager Dylan Rushbrook said the "Spare Time, Spare Room" campaign was one of the group's first initiatives and targeted locals, friends and family as a solution to the predicted seasonal labour shortage.
At peak demand in December, Central Otago needed about 5000 seasonal workers to assist in the horticulture and viticulture sectors, he said.
These workers were usually sourced through the Recognised Seasonal Employer (RSE) scheme, backpackers and, to a lesser extent, local youth.