Teenagers will be encouraged to come up with ways to use wool creatively in a bid to have them take up the torch as ''Generation Wool''.
Campaign for Wool board member and former chairman Craig Smith officially opened the South Island's new ''wool shed'' in Riverton recently, but it is no normal wool shed.
Accompanied by Wool in Schools project manager Vicki Linstrom and PGG Wrightson Wool general manager Grant Edwards, the ''wool shed,'' an education resource, initiated by the Campaign for Wool, was delivered to its first stop at Aparima College.
At a time of poor prices for crossbred wool the entire industry needed to be working together to promote its benefits, Mr Smith said.
There had been many attempts at imitating wool and what it could do, but there was no substitute, he said.