All New Zealanders need to participate in biosecurity as a "reflex action", says Agriculture and Biosecurity Minister Damien O'Connor.
He told KPMG's Fieldays agribusiness leaders' breakfast the Government's Biosecurity 2025 direction statement which guides New Zealand's biosecurity system through to 2025 was an example of an intersection of natural, social and economic capital.
An important part of Biosecurity 2025 was building in every New Zealander a better understanding of the importance of biosecurity, said O'Connor, whose Ministry for Primary Industries has drawn heavy criticism for the number of biosecurity border breaches in recent years, and for its slow response to the current Mycoplasma bovis cattle disease event.
Thinking about and participating in biosecurity needed to become fundamental to New Zealanders, he said.
MPI's "4.7 million" initiative referred to the need for all Kiwis to be part of the answer to biosecurity. Its target was for three quarters of all adults to understand what biosecurity meant and why it was important, and for half a million New Zealanders to regularly take action to control plant or animal pests in their communities.