A popular fishing competition is expected to pump $1.1 million into Northland with about 1400 punters spending money while in the region.
Fishers will have their lines out for the annual Century Marine Pro Batteries Beach and Boat Fishing Competition which kicked off at 5.01am today.
Candice Lawson, who owns the competition which is based at Marsden Cove Marina, said after adding up the amount of money believed to have been spent on accommodation, travel, food, and beverage at last year's competition, she expected this year's competition would pump about $1.1m into the community.
"Even though I'm Auckland based something that is a philosphy for the Beach and Boat Fishing Competition is that a lot of the money comes from the Northland region and I try to make sure it stays up here so wherever possible I use Northland companies. "
Ms Lawson said accommodation in the One Tree Point area was booked out for the two-day competition and local stores also saw the benefits.