Recognised Seasonal Employment (RSE) workers are used to early starts, but last week that early start was not for picking kiwifruit, but picking up rubbish.
Baygold RSE workers were out in force cleaning up first around MacKenzie Rd, Paengaroa on Wednesday then in Te Puke CBD on Friday.
The initiative was a positive step in addressing a number of issues that have arisen recently regarding some RSE workers' behaviour in the town centre.
Kerry Latter, Baygold CEO Carl Simmons' assistant, says she was aware of complaints about RSE workers generally, not specifically those associated with Baygold.
"We just decided [the clean-up] was something we could do as Baygold, and show the community that we are trying to help," she says.