The National Horticultural Field Day in Hastings next month has confirmed an international speaker for its BNZ Seminar Series.
He is Mike Bauer, head of marketing and business development at California-based Ranch Systems, producing a wireless, cloud-based monitoring and reporting system for growers.
Organisers say Mr Bauer will be a great addition to a strong BNZ Seminar Series line up, which includes BNZ chief economist Tony Alexander and Professor Hamish Gow, from Massey University.
The BNZ Seminar Series is a feature of the July 8 Field Day at Hawke's Bay Showgrounds, marking the 10th event since it was originally staged as the Hawke's Bay Fruitgrowers Association's ICE Expo in 2007.
Mr Bauer's technology background, working for many years in the fabled Silicon Valley of California, is perhaps not the most traditional path into horticulture, but this knowledge of cutting edge technology and IT has enabled him to solve diverse farming problems across a wide range of crops and across the world with Ranch Systems.