The Government is considering a ban on live cattle exports, an income stream worth nearly $30 million last year, with Agriculture Minister Damien O'Connor saying the practice may be a risk to New Zealand's brand.
O'Connor said today a conditional ban on the live export of cattle was one of several options being considered as part of a review of the trade in live animals.
"The continued export of cattle may be a risk to New Zealand's brand. The time has come to rethink this area and consider whether it's something that fits within our values as a country.
"When animals leave New Zealand we set conditions that are considered world-class by veterinarians. But there have been incidents over the last few years that highlight the fact that once animals leave New Zealand we have very limited ability to ensure their wellbeing when they reach their destination.
"That's something that's not acceptable to me and I know it's not acceptable to a large number of New Zealanders.