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With the growing body of scientific and nutritional research that revers them as a 'superfood', avocados have never been more popular.T
This summer the industry is set to deliver a whopping 7.6 million trays into export markets and the New Zealand market -- nearly double the volume last year.
As a result of the success of the marketing programme in New Zealand, the real work being done to educate both retailers and consumers about avocados and the global celebrity status of this wonderful fruit -- we all felt the impact of a low crop last year.
My Twitter account reacted very favourably when we announced the big crop ahead of us.