A new app designed to help New Zealand's primary sector improve its poor health and safety record has been launched.
Farmlands chief executive Peter Reidie told The Country Early Edition's Rowena Duncum he hopes SafeFarm will help make safety "relatively easy" for farmers.
"It's really around making people aware of the things they can actually do to make their farm safer and then to systemise it and make it a lot easier for them because there is a burden of it and we've got to take responsibility for it."
The agriculture industry is New Zealand's most dangerous to work in, according to WorkSafe New Zealand.
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