Alliance has launched a premium Wagyu beef offer to farmers in a bid to increase value and meet consumer demand in its international markets.
The red meat cooperative is partnering with Southern Stations Wagyu which will provide the genetics from its Australian based Red Wagyu bulls to farmers here.
Farmers can sign a supply contract for cattle with a minimum of 50 per cent red or black Wagyu genetics.
Red Wagyu and black Wagyu are different breeds of Japanese cattle, both known for their high intramuscular fat content and marbling ability.