I recently read that sheep and beef farmers who use decision support tools experienced, on average, a 78 per cent increase in their per-hectare gross margin.
The NZ Institute of Primary Industry Management Journal article carried on to reveal an even more remarkable figure for North Island hill-country farmers. They experienced a more than 100per cent increase in gross margin.
Increased margins are the ultimate motivation to embrace technology and be open to change.
However, as with all opportunities, there are challenges. For instance, using technology in hill country includes the obvious challenge of internet connectivity. But there is plenty of low-hanging fruit for farmers to target that should increase profit margins.
When you look at IT investment in the sector over the past decade - up to $400 million (NZIPIM Journal, 2016) - there must be some easy pickings among the applications developed. Decision tools out there include financial, production and environmental.