A Teviot Valley bull fetched the top price at a national seed stock sale last week.
Limehills Stardom brought $25,000 for vendors Limehills Herefords owners Gray and Robyn Pannett, of Millers Flat.
Gray Pannett said the sale price of the 20-month Hereford bull was because of his strong pedigree and high intramuscular fat.
Limehills Stardom was bought by North Island businesses Charwell Herefords and BeefGen.
The sale was held in Palmerston North on Tuesday last week, the day after the general meeting of the New Zealand Herefords Association.