Content brought to you by DairyNZ.
When it comes to entering a submission on the Government's Essential Freshwater discussion document, it pays to get personal, says Jim van der Poel.
DairyNZ's chairman told The Country Early Edition's Rowena Duncum that while it's important to hear the industry's point of view, it's vital that individual farmers have their say as well.
"What I think is always really powerful is when farmers put their submissions in that really relate to them personally" said Van der Poel.
Farmers should point out "how it's going to affect their families, their businesses, their communities, their schools" in their submissions, along with what "the potential consequences of these reforms" could be said Van der Poel.